You may think sweepstakes winners are extremely lucky. But their biggest contest-winning asset isn’t luck — it’s strategic thinking and hard work. Here are three things that they do to increase their chances of winning.
Think like a sweepstakes host: Say you have a company to promote and a huge pile of something to give away — like merchandise or concert tickets. Your goal would be to generate as much attention as possible by running a giveaway and awarding one winner. But small brands often find this challenging because the number of people who hear about their sweepstakes might be quite low, and the number of entrants may be even lower. While that’s a problem for the company, it’s an opportunity for you. What we mean is that if you were to enter such a sweepstake and promote the brand and their giveaway on your social media accounts and generate some interest, you’d likely have a good chance of winning the sweeps.
Search for new sweepstakes: You may be following all the local businesses, but social media is a busy place, and you may end up missing a few sweeps. To keep this from happening, from time to time, it’s a good idea to look up keywords like “giveaway,” “ sweepstakes,” “win tickets,” etc. If you find any new sweeps, make sure to submit your entry right away!
Be the kind of entrant who gets picked: While some sweepstakes hosts randomly pick a winner, others will vet the winner before they make an announcement. Sweepstakes hosts and administrators want to pick someone who seems excited about their brand and is likely to speak well about the company after winning. And the best way for you to seem like you’re someone who is really interested in the brand is by entering sweeps through your real account, especially in the case of social media promotions.
The content of this article is for informational purposes only and should not be relied upon since it is subject to change.
