One of the smartest ways for companies to grow their email list and generate attention from target consumers is by running promotions like sweepstakes, contests, and the like. Here are a few other key reasons why your favorite local businesses may be hosting sweeps.
1. Sweepstakes encourage referrals: Unlike more targeted submission contests, which appeal only to select people, sweepstakes are for pretty much everyone. Thus, companies often offer bonus entries to people who refer others. This is a win-win because the entrant’s odds of winning increase, and the company gets more attention.
2. There are not too many barriers to entry: Unlike contests, which require entrants to have a particular skill in order to submit their entry, entering a sweepstake is a comparatively easier process. People who are interested in participating are required to fill out and submit a simple entry form. Given that the time and effort required are minimal, more people are bound to enter such promotions, which really helps brands increase their engagement.
3. They are easy to organize: Unlike many other promotions, sweepstakes are easy to set up and run. With sweepstakes, there are only two main things that the brand has to take care of - an entry form and a prize. Given this, it’s pretty easy and time-effective for companies to organize a sweepstake.
4. Brands can run multiple of them at a time: A sweepstake is one type of promotion that brands can run every month, week, or even day! Companies can even choose to run multiple sweeps every day. Given that the entry guidelines are quite relaxed and the prize does not have to be something of immense value, brands can host numerous sweeps and amass a lot of attention.
5. People never get tired of them: Who would say no to a free prize? Everyone loves freebies, so people are never going to get sick of sweepstakes. When it comes to online promotions, there’s really no such thing as too many of them.
The content of this article is for informational purposes only and should not be relied upon since it is subject to change.
